Hello, I’m Lily!
Four Thirty Studio began while I was in college, driven by a long-standing interest in branding and how businesses communicate. What started as a creative focus quickly became a practical one—I saw how thoughtful branding, clear messaging, and consistent execution could directly impact how a business operates and grows.
As I worked with more businesses, one pattern became clear. Many brands didn’t need a full rebrand or a large agency engagement—they needed reliable help with the smaller, ongoing tasks that often fall through the cracks. Updating content, maintaining consistency, managing brand details, or simply having someone who understands the brand and can step in when needed. That gap is what led me to offer brand assistance as an ongoing service.
I built Four Thirty Studio to support businesses in a way that’s flexible, practical, and sustainable. Whether it’s a rebrand, a new website, or ongoing brand support, the goal is the same: to reduce friction, create clarity, and help brands operate more smoothly.
As a mother-owned business, I understand firsthand that progress doesn’t always come from big changes. Sometimes a little support—provided consistently and thoughtfully—can make a meaningful difference. That belief shapes how I work and how I partner with the businesses I support.
My Mission
My mission is to help businesses clarify their brand direction, improve consistency across platforms, and reduce the operational burden of brand and content work by providing reliable design, web, and ongoing support.
I do this by assessing where a brand stands today, identifying gaps in messaging, visuals, and execution, and implementing practical solutions that are easy to maintain over time. The goal is not constant reinvention, but consistency—clear positioning, repeatable systems, and dependable support that allows business owners to focus on growth rather than day-to-day brand management.
Through intentional design, structured workflows, and ongoing assistance, I help brands operate more efficiently, communicate more clearly, and maintain a strong presence as they evolve.
My Approach
I take a practical, structured approach to branding and support. Every project begins with understanding where your business is today—what’s working, what isn’t, and what’s creating unnecessary friction. From there, I focus on clarity: defining direction, tightening messaging, and aligning visuals and systems so everything works together.
Rather than chasing trends or overcomplicating the process, my work emphasizes consistency and sustainability. Whether we’re refining an existing brand, building a website, or providing ongoing support, the goal is the same: to create solutions that are easy to maintain, easy to scale, and aligned with how your business actually operates.
Support is flexible and intentional. Some businesses need focused, one-time work. Others need steady, ongoing assistance. My approach adapts to both—without forcing long-term commitments or unnecessary scope.
Why Choose Me?
Many businesses don’t need a large agency—they need someone who understands their brand, works efficiently, and provides dependable support. I work directly with clients, which means clear communication, faster turnaround, and a consistent point of contact.
I don’t just design and disappear. My services are built to support brands beyond launch, whether through ongoing brand assistance, content support, or website maintenance. This continuity helps businesses stay consistent as they grow, without repeatedly onboarding new contractors.
If you’re looking for thoughtful design, practical systems, and reliable support that fits your business—not the other way around—this is likely a good fit.
Frequent Asked Questions
What types of businesses do you work with?
I work with small to mid-sized businesses that value clarity, consistency, and practical execution. Many are growing brands that need more support than a one-time project, but less overhead than a full agency.
Do I need to know exactly what I need before reaching out?
No. Part of my role is helping you determine what will be most effective—whether that’s a rebrand, a website, ongoing support, or a combination. We start by assessing where you are and what will move your business forward.
How is this different from working with an agency?
You work directly with me. There’s no handoff between departments, no unnecessary layers, and no inflated scope. This keeps communication clear and decisions intentional.
Can you support my business after a project is complete?
Yes. Clients who complete a rebrand, full branding, or website project receive up to 12 months of complimentary post-project support. Ongoing paid assistant support is also available for continued brand and content management.
How do we get started?
Start by reaching out with a brief overview of your business and what you’re looking to improve. From there, we’ll determine the right next steps and scope the work accordingly.
Let’s define the next step.
Take the first step and let’s talk through what you’re building.